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New food Rules for Children’s Media
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Friday, 09 December 2016 13:04
The Committee of Advertising Practice (CAP) has announced new rules on the advertising of high fat, salt or sugar (HFSS) food or drink products in children's media. The rules, which apply to media targeted at under 16's, come into effect at 01st July 2017.
The rules mean that adverts that directly, or indirectly promote a HFSS product cannot appear in children's media or in other media where children make up over 25% of the audience. There are also rules around the promotions of HFSS, such as using celebrities popular with children. 
The ban will apply in traditional and online children's media, ensuring that regulation keeps in step with changing behaviour and media habits. 
You can find out more from the Advertising Standards Authority here.

Last Updated on Friday, 09 December 2016 13:33